It can be tough for any food pop-up to make a name for itself in Austin; this city’s competitive dining scene gives small operations no choice but to sink or swim. Luckily for us, Matok, a hugely beloved Middle Eastern & Mediterranean-inspired bakery that started its life as a viral pop-up powered by online orders, found enough success to establish a brick-and-mortar location on South Lamar this year. Swing by for their wildly good za’atar buns, feta-filled croissants, pastries, breads, and cakes.
