With matcha’s popularity showing no signs of slowing down, Kriya Matcha stands out for more than its vibrant green drinks. Co-founder Nina DeFrancisco launched the West Campus truck after a health scare and successful cancer-removal surgery prompted her to rethink her career path. The result is a welcoming stop for ceremonial-grade matcha, serving rotating flavors like pistachio and rose to UT students and locals alike. In a city where food trucks are woven into the local fabric, Kriya is proof that some of the best ventures begin with a leap into the unknown.
