Few retail trademarks furrow deep enough into the cultural lexicon to become adjectives ("He's so J. Crew ..."), not to mention sitcom fodder. Pottery Barn reached that status long ago, and with good reason: a consistent, recognizable style with classic modernist roots. Service is top-notch, the store itself is a study in relaxed understatement, and their choice of color names is a constant source of wonder. Everyone knows where to go for a pomegranate rug or butter shams. Yum!
