While the room itself is still no Liberty Lunch, the lack of ambience has not stopped Direct Events from booking some of the hippest international acts touring. Cuban music in particular, one of the hottest musical trends at the turn of the century, has flourished at the venue: Promethean pianist Chucho Valdes, Buena Vista Social Club cowboy Eliades Ochoa, Cuba's answer to the Rolling Stones, Los Van Van, and hornman Jesus Alemany's all-star jazz/funk collective ¡Cubanismo! All have helped make La Zona Rosa the capital of local Latin bump \'n' grind, and considering the enthusiasm of the multiethnic crowds crowding these events, Austin wants más y más.
