Unlocking NIL: Any Brand Can Play

Primitive is hosting a happy hour expert panel exploring the real state of Name, Image, and Likeness in college athletics. Hear from brand leaders, a regional business pioneer, and college athletics executives on how NIL is reshaping marketing, recruiting, competitive landscape — and what it means for businesses of every size. The lineup includes Daniel Pullin, TCU Chancellor, Essence Riley, VP of Consumer Growth at Dairy MAX, Dan Odom, President & CEO at Western Bank, and Andrea Tirey, Senior Associate Athletics Director at Texas Tech University.