March madness in Austin prompts more culture-altering installs than the World's Fair. Unknowingly to no particular segment of the Live Music Capital, perhaps, a game-changer arose on March 2 at Circuit of the Americas. Across 12 hours, seven dozen Hispanic acts rampaged on four stages for what could only be characterized as a Latin Lollapalooza. A time-warping cross section of vintage, traditional, and contemporary headliners played to a wholly brown demographic 55,000 strong – at no-poser prices. Behold a whole new music festival, one programmed for fans no longer in the minority. ATX paves the way forward: MX, TX, ALLX.
