Best of Austin®

The Coolest Campaign for Safer Sex

Paleteria Póntelo

The Coolest Campaign for Safer Sex
Jana Birchum
Marcus Cruz Sanchez

AIDS Services of Austin's Mpowerment Project, The Q, has always been devoted to making safer sex cool, but their latest campaign is downright frosty. Paleteria Póntelo is an ice cream cart with a mission, serving playfully-illustrated bilingual pamphlets, condoms, lube, and all your favorite paletas. Through cultural consciousness and levity, it elegantly provides sexual health outreach to a population too often left out in the cold.