Devaki Knowles
Apple's products have always been expertly engineered and designed with the consumer in mind, and it's only natural that its retail experience would be no less fastidiously planned. So sleek, so bright-white, so void of any back-inventory clutter (save for the grab-and-go accessories at the back), the instant greeting, the total focus on sharp branding, and the flawless product make the first impression of a very Apple experience to come. But that doesn't mean they're ice queens: The salespeople are friendly and attentive, but never pushy, and the folks at the Genius Bar know just how to ease the trauma of a computer SNAFU.
