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Best Heed This Delicious Call

Sherlon Jackson (aka "The Pizza Lady") at San Marcos H-E-B

Best Heed This Delicious Call
Samantha Armbruster

PIIIIIIIIZZZZZZZZZZAAAAAAAAAAA! Thus goes the siren call of Sherlon Jackson, known simply and sweetly to San Marcos H-E-B shoppers as "The Pizza Lady." Most sample queens demurely wait for snackers to tentatively reach for little cups of sloppy joe (ew?) or a small wheat thin to be dipped in the latest, unfortunately named jalapeño jam. But Ms. Jackson (she is for reaaaal) is not most sample queens. Initially hired to demo pizza part-time, her, ah, boisterous battle cry ensures everyone in the dang store knows there's pizza samples to be had. And that's sans amplification, translating to more pizzas sold (since 2009, the store holds the H-E-B record for pizza sales), and a full-time gig for Jackson.