From such old-school promoters as Jerry Avila on Primetime Tejano and Isidoro Lopez on KOOP Radio's Fiesta Musical and the Premios Texas awards hosted by Austin's Univisión affiliate to longtime Horizontes host Michael Crockett on KUT, to Johnny Ramirez's Indie Live Austin, to Paul Saucido over on ME TV (and beyond), to youngblood promoters like Brandon Badillo, to Alba Peña's Conexion Rockera website, to new festivals like Pachanga Fest, and the monthlong events of Latino Music Month — there's no reason, no way, no how for anyone in Austin to say they don't know what's going on in Latino music. And let's not forget Alicia Zertuche's work pumping up the Latino music presence at South by Southwest. Old, new, cutting edge, folky, funky, and fabulous, Austin is quickly becoming the city to watch for what's happening in Latino music outside the usual places of New York, Miami, and Los Angeles. Pachanga Fest, which had its second successful festival earlier this year, promises to be the next must-hit Latino music festival in the nation. Yeah, that’s right. You read it here first.
