This past year, Adam and Marty Butler, brothers and principals of this Eastside advertising agency, wanted a way to promote ecology and healthy living. After talking about how biking to work could help solve many of the ecological problems our country faces today, they wanted a way to promote this idea, in-staff. So they launched an employee program for all their salaried workers at the time. Get this: For every day an employee rode his or her bike to work, the agency dropped $5 into that employee's retirement fund. Five bucks, every day they chose two wheels and a little bit of sweat over rush-hour standstill and pollution. Mother Nature would be proud, brothers.
