Rene Martinez’s fame started to grow when he replaced the handlebars of an old cruiser bicycle with a pair of longhorn steer horns just for fun. Who would have thought the style would become the new chic of bicycle accessories? Martinez’s little Eastside bike shop that specializes in low-rider bikes built from kits became famous when he turned down an offer from Jesse “Monster Garage” James of $200 for one of the $500 longhorn bikes. Besides the Texas-themed bikes, Longhorn Bikes also sells new and used bikes and parts.
