Best of Austin®

Best Billboard

They Buckled Up and Lived

Originally created by Austin's own Sherry Matthews Advocacy Marketing in 2001, this startling reminder to strap in makes its point as it tours Texas cities each year. For three months in each market, commuters are presented with a mangled, black 1996 Camaro, whose passenger and driver survived because, you guessed it, they buckled up. Fabulously expensive to move and insure, the billboard is nonetheless so popular that it took six years to return home before moving on to its next stop, San Antonio.