Cruising north up the I-35 feeder, it's impossible to miss - a banner headline adorning a former tattoo parlor, reading "Affordable Caskets" in foot-high font. Despite the implict strangeness, it's the store's matter-of-fact approach that's made Collier's Affordable Caskets a success since 1997. While we were sad to see the hand-painted sign of the cutest-lil'-casket go when the store expanded last year, we still whistle when we drive by.
