Best of Austin®

Best Source for Penny-Wise Oenophiles

HEB

Economic conditions demand that the days of conspicuous consumption of pricey wines cease. This just isn't the time to quaff a $100 ... or for most of us, even a $30 wine on a Wednesday. Say hello to the wine department at the HEB at Hancock Center. Steve Williams, formerly of Central Market South, is in charge, and his serious appreciation of good wines at bargain prices has made this a goldmine of affordable finds. It's rare to spend over $9 on a bottle and quite common to spend less than $6. And these are wines you can be proud to serve on Saturdays as well as Wednesdays. The industry standard 10% case discount applies to a six pack of wine, upping the bargain ante further. Who knows? Come next boom, we might just skip the overpriced bottles altogether and stick with our new found frugality.