It's four in the morning, and you've just finished your portfolio/pamphlet/MIS project. Now you need to print and bind 100 copies before 8am. You're not stressing, though, because there is a beautiful red-and-blue sign that shines like a beacon of hope through your procrastination haze. Kinko's has capitalized on people's inherent need to finish things at the last possible second, and keeps their printers ready 24 hours a day.
