Let us now discuss thankless jobs. Think about coordinating the hundreds of volunteers with the thousands of tasks required to pull off any one day and night of SXSW. Now, multiply that by five for the music conference and festival, and factor in the media conference and film fest and ... well, you’d need someone with the patience of a saint. Peggy Ellithorpe forgos the heavenly comparisons for simply getting the job done with the help of her intrepid staff, making her a good candidate for wings and a halo anyway.
