"Environmental awareness is currently an annoying burden to the consumer, who must spend his and her time gazing at plastic recycling labels, washing the garbage and so on. Better information environments can make the invisible visible, however, and this can lead to a swift reevaluation of previously invisible public ills."Since this manifesto was pre-released, Sterling has created a Viridian e-mail list and Web site. The Viridian strategy is to use network tools to hack culture, and to build a fashion conspiracy around environmental awareness before too many greenhouse summers have fried Texas to a crisp. The Viridian design aesthetic is driven by a series of contests. The e-mail list is up to 90 messages and counting, on subjects like "The Coal Burning Net," "The Viridian Botanisphere," "The Greening Earth Society," "American Power Brokers," etc. Heady stuff.
