New York Times style maven and Fashion Ed. Carrie Donovan with her furry friend Magic the Airedale have endeared kids and parents alike to Old Navy (Can you say, "Gap this"?) with some of the silliest, most swingingest national ad campaigns to grace the boob- errr, we mean tube. Well, catchy jingles, whacked out neo-Atomic Age pop graphics, and lovingly disinterred guest stars (Morgan Fairchild! The Jeffersons!) can only go so far. What really keeps the families coming back is a little thing known as "Markdown Madness," where last month's fashions (literally) go out the door for a song. We're talking $1.99 - $6.99 here, folks.
