Minh Carrico
photograph by Minh Carrico
In the Seventies, Oat Willie's was already a counterculture institution, just like the Armadillo. Few things were more taken for granted than the grab-bag bins of the store's boxed matches, featuring artwork from the then-reigning kings of high hippie art such as Jim Franklin, Jaxon, and Micael Priest. Long gone for some years now, the matchboxes recently reappeared, along with a renewed interest in the retro-hippie style that the store never quite grew out of. Onward, then, through the foggy Nineties!
