Their forebears made a big fuss about rediscovering natural childbirth; now, Baby Boom Mach II puts its characteristic stamp of hyperconvenience on the process. If you use their midwife services and would like a water birth, New Life will rent you an inflatable, five-foot tank, air mattress, and air compressor, and waterbed heater - all for a mere $50. Expectant parents pick it up a few days before the countdown, set it up, participate in the miracle, and return it a few days later. Anything more efficient would have to be drive-through.
