Best of Austin®

Best Logo Redesign / Optical Illusion

Rise Records

The old logo for Rise was a lengthwise rectangle showing Charles Manson's eerie eyes. Upon famous artist guy Frank Kozik's departure from Rise Records, the label - in a blast of insane genius - redesigned the Kozik logo. Like some of Salvador Dali's more popular works, if you squint you can see something that's not there: No longer is the harrowing gaze of Manson leering back at you - although that's what it appears to be - now it's just a car being towed by a towtruck. Wonder what they see when they look at the clouds....